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Naz Kawan: fashion should be seen as activism

Naz Kawan is an entrepreneur who is on a mission to make the fashion industry more sustainable. She founded 2050, a fashion brand that uses recycled materials, partners with ethical factories, and creates a digital passport for each clothing item they produce.

Sustainable fashion brand 2050

Kawan’s interest in sustainability began during her studies in business economics. She realized that the current fashion system is harmful to the planet and the people who make our clothes. She decided to start her own business to make a difference.

2050 is a sustainable fashion brand that is headquartered in Amsterdam. The company uses recycled materials, such as organic cotton, recycled polyester, and recycled nylon. 2050 also partners with ethical factories that pay fair wages to their workers.

In addition to using sustainable materials and partnering with ethical factories, 2050 also creates a digital passport for each clothing item they produce. This allows consumers to see exactly where the product is made, where the materials come from, and who made it.

Fashion should be seen as a form of activism

Kawan believes that fashion can be a force for good. She says, “Fashion should be seen as a form of activism. It is a way to express ourselves and to make a difference in the world.”

Kawan’s work is an inspiration to us all. She shows us that it is possible to make a difference in the fashion industry, one step at a time.

How fashion brand 2050 makes fashion more sustainable

Here are some of the ways that 2050 is making fashion more sustainable:

  • Using recycled materials: 2050 uses recycled materials in all of their clothing items. This helps to reduce the demand for virgin materials, which can be harmful to the environment.
  • Partnering with ethical factories: 2050 partners with ethical factories that pay fair wages to their workers and that have good working conditions. This helps to ensure that the people who make 2050’s clothing are treated fairly.
  • Creating a digital passport: 2050 creates a digital passport for each clothing item they produce. This passport tracks the product’s journey from the factory to the consumer. This helps to ensure transparency and traceability in the fashion industry.

Kawan’s work is an important step towards making the fashion industry more sustainable. She is showing us that it is possible to create beautiful and stylish clothing that is also good for the planet and the people who make it.

Read the original article (in Dutch) on Harper’s Bazaar.

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