Over time I got fed up with my own shopping behaviour. I got tired of over-consuming and spending way too much money on items I couldn’t always afford. I also realised that my own shopping behaviour contributed to the global degraded environment.
Why did I feel the urge of buying something new while I probably only wear around 20% of my wardrobe? I asked around and discovered many other women were dealing with the same issue. I knew something had to change! By realising this, the following question arose;
How can we consumer less, save money and contribute to a more sustainable world on the one hand, but continue our love for fashion on the other hand?"
At first, I felt torn between my love for fashion and the awareness my own shopping behaviour contributed to the global pollution of the fashion industry. Then, the answer to this question came after I opened up my wardrobe to my friends. Lending out my clothes and seeing how much happiness other women could get out of my outfits, made my wardrobe so much more special.
I realised we don't need to keep buying new clothes to feel stylish and glamorous, we just need to open up our wardrobe to one another."
And so, an idea was born. In 2019 I started The Collectives, we thrive by the ethos that you can have access to your ultimate wardrobe without breaking the bank or harm the environment. Instead of just buying an unlimited number of new items, wearing them once or twice, and giving them a way too early retirement, we’ll give your items the life they deserve. We extend it.
Being part of The Collectives community gives you access to the most fabulous items for special occasions but also for your daily life. By renting or buying items from other fabulous closets you can minimise your part in the global over-consuming issues.
Don't add to the pile, just open up your wardrobe!
