She – and many other in her surroundings - knew something had to change. They wondered why they felt the urge of buying something new, knowing only an average of twenty percent of their current wardrobes is worn. However, it wasn’t that simple, which made them torn at the same time. Because, how can we consume less, save money and contribute to a more sustainable world on the one hand, but continue our love for fashion on the other hand?

The answer to this question came after Aarti opened up her phenomenal designer wardrobe to her friends. Lending out her clothes and seeing how much happiness other women could get out of her outfits, made her wardrobe so much more special. She soon realised we don’t need to keep buying new clothes to feel stylish or glamourous; we just need to open up our wardrobes to each other.

And so, an idea was born. In 2019 Aarti started The Collectives, that thrives by the ethos that you can have access to your ultimate wardrobe without breaking the bank or harm the environment. Instead of just buying an unlimited number of new items, wearing them once or twice, and giving them a way too early retirement, we’ll give them the life they deserve. We extend it.

By renting items from other fabulous closets or renting out your own collection, you can minimize your part in the global overconsuming issues. With The Collectives community you don’t need to add more to the pile,

just start renting!