The first preloved fashion show on Amsterdam Fashion Week: a resounding success

On Friday, September 1, 2023, Amsterdam Fashion Week (AFW) hosted its first-ever preloved fashion show, created by The Collectives. The show featured 40 looks of curated secondhand and vintage designer items, and was held at the prestigious Hotel de L’Europe in Amsterdam. It was packed with famous fashion lovers from the Netherlands, and was a resounding success.

The AFW preloved fashion show, which was opened by Tanja Minée, was a celebration of preloved fashion and its role in sustainable fashion. The show featured a diverse range of looks, from classic vintage pieces to modern secondhand items.

There were also a number of upcycled pieces in the show, which were created from existing garments. The show was a hit with both the audience and the critics. Many people were impressed by the quality and style of the preloved items, and by the creativity of the looks.

The show also helped to raise awareness of sustainable fashion and the importance of shopping secondhand. Most of the items that were featured on the catwalk are now for sale in the webshop of The Collectives. This means that anyone can get their hands on one of the unique and stylish looks from the show.

The impact of the first preloved fashion show on AFW

The first preloved fashion show on AFW was a significant event for the Dutch fashion industry. It showed that there is a growing interest in preloved fashion, and that it is possible to create high-fashion looks using secondhand and vintage items. The show also helped to legitimize preloved fashion as a serious alternative to new fashion. It showed that preloved items can be just as stylish and high-quality as new items, and that they can be used to create a wide range of looks. The success of the first preloved fashion show on AFW is likely to lead to more preloved fashion shows in the future. This is good news for the environment, and for consumers who are looking for a more sustainable way to shop for fashion.